Online Classifieds with Angles
by: Michael J Medeiros
What many may consider the most important part of advertising is writing an effective ad. The information that
provided in a classified ad may be the deciding factor if it is successful or a, "bomb". Create a variety of
advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that
you are demonstrating different aspects of your offering. In addition, you can promote your offering from different
angles, to see what will achieve the best results.
Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not
much different than writing an essay, with the exception of a literary work. There are three effective angles to consider
for promotion.
Expressive Advertisements
An expressive advertisement is very personal. Expressive ads may be a good idea for a small business wanting to
utilize a personal approach. Think of writing an excerpt of the day in a journal. As the writer of the advertisement,
express personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be
advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to
use examples or testimonials, as the author becomes the example.
Persuasive Advertisements
A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a
persuasive ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the
reader to have the same point-of-view. A common form of advertising, using a Persuasive approach, is the
Governments, "Register to Vote," Campaigns. They generally are direct and to the point. They provide a concise
reason why the reader should register to vote, "Make your voice heard". By pointing out a simple benefit, they are
achieving the task of persuasion.
Informative Advertisements
Informative advertisements provide detailed information. They explain all the details of the product or service. When
constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research
data.
This is becoming common on the internet, as people are information hungry. Consumers want to know what they are
buying. In addition, this is a wise choice if consumers cannot physically see the item for sale.
An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships).
They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque,
Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the
information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models,
without taking a test drive.
With some thought and planning, an advertiser can present their information with an angle that sells. It takes
monitoring, trial and error, and careful construction. Present the most important information first and include a call to
action. If the audience does not recognize an ordering process, it is likely the advertisement will not produce results.
CYourAD.com
CYOURAD.COM --- The best ads on the Internet