Some things are a must if you want to have a good classified ad!
You need to know where to place the ad or advertisement. What make people buy. Now you need to know how to write
them.
Well there are a lot of old saying like "Jump on big boy big boy wins." "It take money to make money." Have you noticed
the local car dealer in town that always has a TV commercial on the TV ever day and night and they may be spending a
huge amount of money each day and year to get you their and they are wanting the ads,advertisement to work.
Now what in the world is someone like you being a small business/home base person doing? So how can you get
AFFORDABLE advertising that really works? Well it is easy here we offer free ads,advertisement at www.CYourAD.com
what can be better than that?
When your budget is tight as it is for most business,use classified ads. (You can use us here at www.CYourAD.com it is
all free to post any ad or advertisement). These small ads come in a variety of sizes, costs, and appear everywhere
from neighborhood newsletters to big national magazines to websites on the Internet. But here at www.CYourAD.com
they are all free.
Now back to ads. Classifies ads really work. You can acquire good prospects, get new clients, sell your service and
products, but only if you know how to use the classifies really good.
Here are a few things you can do now to make your ads/classifieds ads sell:
1. Target your best prospects/clients. While this might sound like marketing mania, it's by far the most important way to
make ads work. Every newspaper,pamphlet, newsletter, and website has its own particular kind of audience. Your ad
won't sell unless your product or service is something that the publication's particular audience would buy. The better
the niche the better.
To figure out the publication audience or a publication is reaching, look at their articles and ads. What kinds of
businesses are advertising? What sorts of things are they selling? What group of people would buy these things? Think
about age, gender, lifestyle, income, and level of education. Look for any little difference that may be there. It won't take
long before you have a pretty good idea of what kinds of prospects the publication reaches.
The USA Today attracts a large multi-national audience of well-paid business people. Your local bargain shopper
newspaper probably focuses on working-class folks looking for inexpensive bargains. The daily newspaper tends to do
best with home owners. Some of the small news papers may be local for that area. A mail order tabloid often goes to
thousands of individuals interested in making money through the mail. Many of these readers live in small, rural towns.
The Internet, by its very nature, appeals to up-scale, well-educated audiences that tend to be in their 20s and 30s. The
baby boomer are becoming more friendly with the computer and that is a group to look at also.
2. Write a good headline. With classified ads or all ads this is a must, the headline makes or breaks the ad. Think
about how you read a page of classified ads. You look over the first few words of each ad (often printed in bold type) to
get a split-second idea of what the ad is about. Internet ads give you a subject line of four or more words. This means
your headline has to get the prospect's attention and tell them what your ad is about. Here at Cyourad.com give you all
the space you need to make your point to the client you are wanting to serve.
Put as much information as you can into just a few words. Just words that will hold the attention of the client. For
example, if I'm selling a car, my headline would vary depending on the auto audience. For that audience I would write:
Auto, Clean, CHEAP,Great ride . In three word I've told prospects what the item is, something about its quality and
benefit (powerful), and a clue to the price of the product.
3. Keep the ads short and to the point. Shorter ads cost less. Even if you can stretch out the ad classified with a 50 or
100 word ad, make your writing concise and clear. There's no need to write in complete sentences in classified ads. Lay
out the essential information on your product or service, show the prospect how it benefits them, and give your contact
info.
Here are some words that work best in classified ads: free, new, amazing, now, how to, and easy. Discover, method,
plan, reveals, simple, advanced, and improved. I always try to use the word "you," often in all capitals "YOU."Also the
most powerful
word Free and still today one of the most used words in getting attention.
4. Track your ads. We covered this little but with out knowing what all is going on with the ad your just poking your
money down the drain if you don't know which ads/classifieds are working and which aren't.
Key your ads when you can. Here at www.CYourAD.com will assign you a number to use and this is a good key number
so you can keep track. Good classified advertisers always code their ads so they know which work and which
publications pull the best. If respondents are writing to you to buy or get more information, include a your email
address.(Create a new email address just for that ad). When prospects are starting to roll in then you may want to put in
a telephone number.
By using these techniques in your classified ads, you'll reach more of your best prospects, sell more, and reduce the
money you spend on classified.
Now you can place an ads/classified ad with us here at www.CYourAD.com
CYourAD.com